12 Februarie 2015
09:30 - 9:40 - Welcome – Marian SEITAN, Presedinte ARMAD

09:40 - 10:20 - "In sfarsit strategia CRM si cea digitala fuzioneaza!" - PHILIPPE LE BLANC, Keynote Speaker, Mediaprism

10:20 - 10:40 - "From Big Data to Big Inisights / Applied Creativity" Andreea Strachina, Head of Communication Design Kaleidoscope Proximity

10:40 - 11:20 - "Customer Segmentation and Predictive Modeling in Direct Marketing" Ionel DINU, Director Operational, Transiris Corporation

11:20 - 11:50 - Pauza

11:50 – 12:20 - "Digital Lead Generation: Examples of New Ways To Get More Customers Online" - Hristo RADICHEV, Country Manager, Mediapost Hit Mail Bulgaria

12:20 - 12:40 - 'Precision Marketing': Combine the power of data-analytics and dynamic document composition to create relevance for your customersThomas Haas, EMEA Direct Marketing Solutions & Services Principal, Ricoh Europe

12.40 – 13:00 - "Infocod Plus: de la informatii operationale la produse comerciale" - Alexandru BRATIANU, Sef Departament Marketing, Compania Naţională Poşta Română

13:00 – 14:20 - Lunch

14:20 – 14:40 - "Marketing Automation base for loyalty marketing to generate profitable marketing" - Florin Dulgheru, Managing Director & Partner at THE HUB Partners

14:40 – 15:00 - TBC - Martin PASCHINGER, Owner, Premio Travel

15:00 – 15:20 - Studiu de caz Rorec – Generare de leaduri - Ioana HARVAT, Account Manager, Mediapost Hit Mail

15:20 – 15:40 - "From acquisition to lifetime value. How to convert prospects into customers via integrated direct marketing program". - Bogdan VASILE, Managing Director, Tarsago Media



Preturi:

81 Euro – membrii ARMAD (NU se adauga TVA)

125 Euro – non-membri ARMAD (NU se adauga TVA)

- Programul poate suferi modificari -